UK President John W. Oswald and the SEC

John Oswald served as the University of Kentucky’s sixth president from 1963 – 1968. Although a short tenure at the helm of the university, Oswald’s progressive stance on academics and integration steered UK toward the recruitment of African American players.

Oswald picked up where his predecessor, former UK president Frank Dickey, left off by guiding behind-the-scenes conversations regarding the racial desegregation of the SEC. Concerned over Kentucky’s future in the SEC and the overall survival of the conference, UK athletics director Bernie Shively and Auburn athletics director Jeff Beard proposed a plan in which teams would play five permanent conference opponents and two additional teams on a rotating basis. This plan laid the early foundation for today’s conference schedule in the SEC.

UK President John Oswald during an interview in 1963. University of Kentucky Libraries Special Collections Research Center

UK President John Oswald during an interview in 1963.
University of Kentucky Libraries Special Collections Research Center

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